![]() Illustration: Soohee Cho for The Intercept Major news outlets have remained mostly silent on the FTC’s current push and a parallel effort to ban surveillance advertising by the House and Senate by Rep. The lobbying reveals a tension that is rarely a center of the discourse around online privacy: Major media corporations increasingly rely on a vast ecosystem of privacy violations, even as the public relies on them to report on it. ![]() The privacy push has largely been framed as a showdown between technology companies and the administration. “The thousands of media companies and news outlets that rely on data-driven advertising would be irreparably harmed by the Petition’s suggested rules.” “Data-driven advertising has actually help preserve, and grow, news outlets since its inception over twenty years ago,” the letter said. In a letter, IAB called for the FTC to oppose a ban on data-driven advertising networks, claiming the modern media cannot exist without mass data collection. Major media corporations increasingly rely on a vast ecosystem of privacy violations, even as the public relies on them to report on it. The industry has grown in leaps and bounds, now generating billions in revenue, but has so far faced limited regulation in the U.S. In December, the advocacy group Accountable Tech petitioned the FTC calling for regulation of what it calls “surveillance advertising”: the process of collecting mass data on users of popular apps and websites and creating profiles of those users based on location, age, sex, race, religion, browsing history, and interests in order to serve targeted ads. Last July, Biden called for the FTC to promulgate rules over the “surveillance of users” in his landmark executive order on competition, which identified unfair data collection as a challenge to both competition and privacy. ![]() There are several bills in Congress that attempt to define and restrict the types of data collected on users and how that data is monetized. Under President Joe Biden and FTC Chair Lina Khan, the advertising technology industry is facing its first real challenge of federal regulation. ![]()
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